Tag Heuer Alter Ego - Ref: 1311

This is a TAG Heuer Alter Ego WP1311, a striking ladies’ watch that combines bold design with the Y2K style of the period. The Alter Ego line was introduced in the late 1990s as a modern reinterpretation of TAG Heuer’s sporty aesthetic, with fluid case lines and an integrated bracelet that give the watch a sleek, jewellery-like presence on the wrist.

This example features a stainless steel case and bracelet with a stunning brushed finish, paired with a clean silver dial and discreet date window at 6 o’clock. Measuring 29mm across, it wears elegantly while still carrying the substance and durability TAG Heuer is known for. The ETA derived swiss quartz movement inside is running perfectly and had just benefited from a service.

The watch is in excellent condition throughout, showing only minimal signs of careful wear, and the bracelet remains tight and comfortable. With its unique styling and robust Swiss build, the Alter Ego offers a refreshing alternative to more conventional ladies’ watches of the era.

Please get in touch for more details or additional photographs.